We tried it out because, of course we did. It didn’t work. So we quit immediately and regret how we strayed.
For the record, AI has many virtues in many professional and industry verticals. Creative work is not one of them. Or not two of them. Or three. Visual art, music, and writing require a couple things A.I. does not have in its kit bag, vital elements any good artist has been toting around their whole life. The most critical of these is the struggle. A good artist tries and fails over and over until they achieve mastery. It is a difficult journey to get truly good at playing the violin, at painting in encaustic painting, in writing a novel or a poem.
You must suffer reading your finished work, work that took a lot of effort, work you were proud of while you made it, only to realize you’ve created a steaming bucket of badger vomit. This realization hurts and every time you experience it, you find yourself at a crossroads of purpose: do you give up or do you persist?
To persist is to gain the wisdom and experience—the chops—that will eventually turn your badger vomit into Veuve Clicquot.
We believe the struggle is worth it because we believe in the struggle required to make good whiskey. Every batch is a crapshoot taken from the vantage of your experience and talent and it may not work. Taking that shot is choice that takes balls, that makes us tough, and keeps us human.
