All American Whiskey was born at a bar in Logan Square during an impromptu barstool skillset field test with Pie Hole Willie and Bull. Pie Hole Willie informed Bull that he’d been sitting on this particularly crunchy URL. Bull had just flipped his business model from writing content for other people’s websites to filling up his own. They joked about how they were the perfect combination: a creative nutjob content guy and a tech executive with a history of making online businesses work. They immediately ordered more shots of Whistle Pig (even though it’s Canadian1It’s not. It’s made in Vermont and yeah, maybe they sourced some barrels from Canadia. Doesn’t matter. The distiller is reviving a recipe by George Washington. You really can’t get more American than that. And yeah, I know, I could just go in and edit that part out but I love footnotes.) and fell into a conversation with other people at the bar and forgot all about it.
For about three minutes. Then they looked at each other as it dawned on them just how cool the idea was for the two of them—booze and food nerds, great friends, creative wingnut whack jobs—to start a blog about whiskey. A half an hour and a few ink-stained napkins later, All American Whiskey was born.
The business, vision and backend of the site are handled by Scott Dayton, an I.T. executive, award-winning amateur brewer, and champion bacon smoker—also known as Pie Hole Willie, under the right circumstances.
The content, branding, and all things creative are handled by Bull Garlington, an award-winning author and columnist, and founder of Creative Writer PRO where he writes copy for websites, and lauded gumbo aficionado—AKA Bull.
Our goal here is to write about whiskey not just to inform, but to entertain. To enjoin our readers in digging all the things about American Whiskey that are diggable. So we’re not here to teach you about grain mash bills (though we might) or write a Buzzfeed list of the best whiskey cocktails stolen from other sites. We’re more interested in the story of whiskey in America, a story that is unfolding into a new chapter. Right now, a whiskey revival is rolling across the American beverage scape2Again. It has happened before.. Distilleries are popping up the way brewpubs did fifteen years ago. New whiskey brands are hitting the shelves. Incredibly small labels, the kind of whiskey you only know about if you live nearby, are getting traction. Rye is still enjoying the position of the emergent star like a grizzled old surfer on the crest of a massive wave calmly and with great dignity showing everybody how it’s done.
Our vision is to focus on those whiskeys that don’t have national distribution, those distilleries that are barely shipping to the far edges of their county, and sure as hell, not the next state over. I mean, some of these whiskeys are well known to whiskey nerds (Stoll & Wolfe, I’m looking at you) but you won’t see them on your local liquor store shelves any time soon. Or maybe you will. A new store opened up just down the street from me and they had a very small but very impressive bourbon selection featuring some serious whiskeys I didn’t expect to see in my neighborhood.
We also want to explore whiskey culture, which overlaps various American subcultures3Like, all of them. that we feel our readers might find interesting. Mostly because we’re interested in them. So there might be an article about some unknown wingnut cooking barbeque out of his garage in a podunk town no one’s ever heard of. But he’s using mangalitsa pigs from a farm in North Georgia and his sauce recipe isn’t written down anywhere and nobody’s allowed in the garage when he’s making it and it turns out that when he’s building hot coal ember walls around whole pigs at 3 in the morning he drinks a white whiskey made by a friend of his just down the road. We’re going to write about that guy 4and eat that pork, and drink that whiskey because we know you want to read about that guy.
However, we’re also here to make a living so you might see some advertising here and there. Our policy is tight, we don’t want it to interrupt your experience of the site, and it always has to feature products relevant to whiskey culture that are made in the U.S.A.
That’s everything. If you have a question, hit us up at firstname.lastname@example.org and we’ll get back to you.